Tuesday, November 14, 2017

Career Advice

With my sister and her friends graduating college this spring, I've been asked a few times about how to get a job, what field to choose, how to get the interview, etc. I'm far from an expert, but I've learned a few things in the past few years that hopefully can come in handy for you, too.



The first thing I often hear from job-searchers is that they don't know exactly what they're interested in. That is completely 100% fine. There are so many types of jobs out there, it's hard to even know what they are before you're actually in an industry. I would suggest finding someone who works in a field you're interested in (multiple people would be best), and asking them about what they do, what departments their company has, what their favorite part of their job is. You'll get an understanding of the inner workings of that company/industry and hopefully hear about a job or department you hadn't considered before.

If you're someone who does know what they want to do, that's amazing! That's a great start. But don't worry if that changes. I was an English major who wanted to be in publishing, got a job in PR, and now works in media advertising. And I love it! My road might twist and turn, but it's given me a unique perspective that is a great asset. I think people feel a lot of pressure to find the perfect job right out the gate, and sometimes wind up doing nothing rather than going for the job that isn't perfect. There are no mistakes. Your first job isn't supposed to be a perfect fit, but it's going to give you a better idea of what might be. I'd say 80% of people I know are doing something completely different than what they were planning on after graduation.

Another tip that tends to surprise people still in college is to update your LinkedIn. I've learned this from presentations from recruiting teams at my own companies, interviews, and recruiters. Your LinkedIn profile is the first thing that many people look at. It gives you an opportunity to go beyond your resume.Whoever receives your application, recruiters searching for applicants, those who are interviewing you, and your potential future coworkers will all look at your LinkedIn. Here's what you should have on your profile:
  1. A picture. This is the most important part. Make sure the photo you choose is one that you wouldn't mind your future boss seeing. Have your friend take some professional-casual glamour shots for you. It's that important. 
  2. Details. Describe what you did in previous roles, internships, and volunteer gigs. But make sure to use keywords that match the roles you're currently looking for. Recruiters search by keyword, so make sure you're easy to find. 
  3. Connections. Try to have around 200-300. 
And that's it! If you have those three things, you're well on your way to becoming a LinkedIn Pro.Once you have your profile all set up, use it. Search for a company you admire and check if you by chance have a connection that works there, or a connection of a connection, and ask for an introduction. And make sure you turn on the button that tells recruiters you're actively looking for a job.   

Another tip I give is to make your own opportunities. Want a job that involves writing, but haven't been hired yet? Start a blog (ahem), or offer to do some free work for a small publication. Want to get into photography? Post your best pics on Instagram, and update your account regularly. Want to get into marketing? Offer to help a local business with their website, social media, or email marketing. Whatever you do, put it on your resume. Link it up! Show off your skills. 

In the end, my advice is to put yourself out there. Reach out to your dream company, apply to jobs that you normally wouldn't, and try something that doesn't seem like the perfect fit. Your career path probably won't be a straight arrow. It will likely be a series of stepping stones in a stream. You'll learn which are slippery and which are stable. You might end up falling or taking a step back, but slowly you'll make it to the other bank. At least I hope I am. 

Thanks for reading and good luck!

Caroline

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